Friday, January 26, 2018 / by Josh Cooley
How Technology Enhances Our Marketing Strategy
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Technology is an important part of the marketing plan we use for our home sellers, and there are a few equipment items in particular that I want to share with you that are invaluable to how we apply that technology.
The first is the Matterport Camera. We were the first real estate team in Eugene to use this type of camera, and we’ve been using it for about two years. This camera takes a 3-D image of the interior of your home and allows online buyers to take a virtual tour of it. In the video above, you can see an example of how this works. The Matterport Camera works great because it allows out-of-state buyers to see your property without needing to travel to your city.
Next up, we have our drones. The first is a GoPro drone, which is great for taking aerial photos and videos of properties. Because of its high maneuverability, it’s best used in city settings. We also have a Chroma 4k Camera drone, which we use in high-wind situations and for rural properties.
Lastly, we have our HDR, wide-angle lens camera. The lens on this camera is 10 millimeters, which is really important when taking pictures of homes because you want to get as wide of a view as possible.
Now, how do we use this technology to get your home in front of potential buyers?
We use passive and paid marketing through search engines and social media. We have 160,000 agents at Keller Williams, so our listings will show up anywhere those agents have a website or have any type of exposure. We also have up to 800 websites through which we can push your listing, and we can get specific with whatever property you have to put that media in front of potential buyers.
This will make your home’s online presence shine. Why is this important? With 95% of all home searches starting on the internet, your buyer will probably see your home online first.
If you have any questions about how we use technology to market your home or you have any other real estate needs, feel free to email us or give me a call. We’d be glad to help you.